Marketing Analytics experts in this TalentCloud should be able to harness advanced metrics and analytical tools to provide actionable overall market and customer insights to address key strategic questions. TalentCloud members are required to track key KPIs, ROI, research client behavior, and explore market trends and opportunities.
Responsibilities
- Plan and implement an overall marketing analytics strategy
- Define important KPIs to track and measure
- Measure different KPIs for different channels
- Explain and brainstorm on existing and new marketing analytics strategies
- Contribute data-driven content regularly
- Collaborate with both front-line marketers and senior leaders
- Forecast and develop the right strategies, campaigns, and tests to run
Required Skills
- BA/BS degree or equivalent working experience
- Experience with analytic techniques, statistical modeling, and web analytics
- Ability to extract meaningful information from data
- Suggest action for improvement based on insights from data
- Expert in Microsoft Excel, and Google Analytics, at minimum
- Proficiency in Microsoft Office Suite Preferred
- Experience with Adobe Analytics (Omniture SiteCatalyst), Adobe Target, Adobe Audience Manager, or similar web analytics, web optimization, or data management platforms
- Experience with Tableau or similar data visualization tools
- Experience in statistical analysis (SAS or R)
